A Better Launch for a Better (Roast)burger

Sparks Grove developed a multi-channel online marketing campaign to launch Arby’s new Roastburger sandwiches.

Timed to coincide with the NCAA March Madness event, the campaign used rich media banners to engage users in the competitive environment of both the “burger wars” and collegiate basketball. Due to overwhelming success, Arby’s had to pull its promotional coupons earlier than planned.