A More Rewarding Program for Brand Lovers

In hopes of increasing both store visits and customer revenue totals, Dunkin’ Donuts reached out to Sparks Grove for a fresh look at their customer loyalty and rewards programs.

After conducting primary research and studying best practices across comparative industries, Sparks Grove developed a unified strategy for evolving an easily understood program that integrates across social media and fits perfectly within the Dunkin’ Donuts brand character.