A Textbook Case of Marketing Problem Solving

Scholastic Book Fairs asked Sparks Grove to help them reposition their new Profit and Rewards Program. By creating a new currency, we reframed the program to highlight the value of applying reward dollars towards product purchases.

Through nationally distributed email, print collateral and web, the campaign succeeded in communicating the new program structure and value to thousands of salespersons as well as Book Fair chairpersons.