CORE FOCUS AREAS

Customer Research
& Insight

Marketing & Channel
Strategy

Digital Solutions

Marketing
Communications

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Insight is the most useful business problem-solving tool.

Your customers have the answers to most marketing questions. We specialize in extracting the insights that give us those answers. Our consultative approach combines analytics with strategy. We don't employ researchers. We are business strategists who understand research. We don't deliver survey results. We uncover actionable insights. We don't use research for the sake of it. We use research as a tool for solving business problems.
Ethnography
Data collection through field studies that include participant observation and/or in-depth contextual interviews
Focus Groups
Guided discussion with targeted participants to inform marketing activities and/or strategy
Customer Personas
The development of customer portraits that include deep description of key needs and motivations
Surveys
Investigation of experience, opinions and possibilities via questioning
Customer Experience Audits
Relative evaluation of customer and company sales, service, product and/or communication interactions
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The future belongs to those who see what's possible.

Bold marketing solutions anticipate worlds that don't exist - yet. We start with helping our clients clarify growth opportunities, anticipate new technologies and trends, project changing customer needs, and head off competitive threats. Then together, we envision, plan, and execute customer experiences that solve these business challenges.
Data Visualization
Graphically communicating complex information to users; simultaneously clarifying and contextualizing
Future State Visioning & Visualization
Identifying, then bringing to life through words and imagery, a world where customer experience solutions are generating marketing success for our clients.
Marketing Plan Development
Aligning sales opportunity, strategies, resources, tactics and timing against product/service, customer and competitive dynamics
Channel Migration Planning
Developing approaches, strategies, plans and measures to fulfill customer needs via preferred, new, or beneficial interaction points
Customer Experience Strategy
Improving business performance by optimizing the interactions between a company and its customers.
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Win customers by engaging on their level.

Customers use digital technology to take control of the relationships they have with the products and services they buy. It's where "useful" is the new cool. We are always looking for new ways to help our clients overcome challenges by creating meaningful customer experiences through digital interaction.
Internet & Intranet Strategy
Determining and designing the optimal digital approach to satisfy internal or external customer needs
Website & Email Design
Architecting, concepting and creating in the digital medium
Mobile Application Design & Development
Developing user-centric mobile solutions that integrate and enable access, content and context
Online Advertising
Determining and delivering digital contact strategies, concepts, campaigns and tactics
Social Media Marketing
Driving business objectives through participation and engagement
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Successful brands are defined from the inside out.

The relationship between a company and its customers is a conversation. How a company presents itself in the process is the essence of its brand. We help our clients better use their brands to reach, teach, and engage customers through elegant design and compelling messaging.
Brand Positioning & Architecture
Determining and aligning the essence who you are or wish to be with the rationale, emotional and experiential needs of your desired customers
Concepting
Building creative ideas and hypothesis that could achieve objectives or yield solutions
Naming & Identity Design
Producing elegant and evocative visual reflections of a company, entity, product or service
Campaign Planning & Implementation
Development, delivery, management and execution of integrated marketing efforts to achieve pre-determined objectives
Employee Engagement
Driving business results by increasing the commitment, efficiency and effectiveness of employees.